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Marketing with Compassion, Converting with Precision
Digital Marketing Agency for Aged Care
Marketing in the aged care sector is unlike any other industry. You aren't selling a gadget; you are offering safety, dignity, and peace of mind. The decision to move a loved one into residential care or engage digital marketing for homecare
At Summit Tech, we understand that your audience isn't just the resident—it is often their adult children, spouses, and caregivers who are navigating a complex system of funding and emotional hurdles. As a specialized digital marketing agency for aged care, we bridge the gap between your facilities and the families who need you most
Why You Need a Specialist Marketing Agency for Aged Care
We offer a full suite of services designed specifically to help accounting firms grow.
Generalist agencies often miss the mark. They focus on "clicks" and "hype," which can feel jarring or insincere to a family in crisis. Worse, they may overlook the strict AHPRA guidelines and ethical standards required in healthcare advertising.
We are the marketing agency for aged care providers who value integrity. We know the difference between a Commonwealth Home Support Programme (CHSP) and a Home Care Package (HCP). We understand RADs, DAPs, and the importance of "ageing in place."
We build campaigns that:
- Build Trust: showcasing real stories, staff credentials, and genuine care.
- Target Decision Makers: reaching the adult children (45–65 demographic) who are researching on behalf of their parents.
- Ensure Compliance: adhering to all industry advertising standards.
Our Digital Marketing Services for Aged Care & Home Care
SEO for Aged Care & Retirement Living
When a crisis hits, families turn to Google. They search for "respite care near me" or "home care help Melbourne." If your site doesn't appear, you don't exist to them. As a leading digital marketing company for aged care, we implement high-empathy SEO strategies.
- Local Visibility: dominating the "Local Map Pack" so families in your catchment area see you immediately.
- Educational Content: creating guides on "How to apply for My Aged Care" that position your brand as a helpful advisor, not just a seller.
- Voice Search Optimisation: capturing queries from mobile devices like "find nursing homes nearby."
Google Ads (PPC) for Immediate Vacancy Filling
Vacancies in residential care are costly. Our targeted Google Ads campaigns are designed to capture high-intent traffic instantly. We use negative keywords to filter out job seekers, ensuring your budget is spent only on genuine enquiries from families ready to tour your facility.
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Website Design: Accessibility First
Your website is your 24/7 reception desk. We design sites that are accessible to seniors and easy for stressed family members to navigate.
- Larger font sizes and high-contrast readability.
- Simple, one-click "Book a Tour" functionality.
- Fast mobile performance for families researching on the go.
Reputation Management
In aged care, your reputation is everything. We help you generate positive reviews from happy families to counterbalance the negativity often found online, building a "social proof" shield around your brand.
Melbourne’s Trusted Aged Care Marketing Partner
While we serve providers across Australia, Summit Tech is a proud digital marketing agency Melbourne providers rely on. We understand the local Victorian market, from the inner-city retirement villages to the regional home care providers.
If you are looking for a digital marketing company Melbourne based that combines technical excellence with genuine human empathy, we are your team. Unlike other marketing agencies Melbourne has, we don't just send you a report of numbers; we partner with your admission teams to ensure leads are turning into residents.
Developed a Tailored Digital Strategy for our client Coachkaz Wake.
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Frequently Asked Questions
Let's Connect and Ignite Your Success
We’re excited to hear from you! Reach out to us and let’s take your business to the next level with Summit Tech.